Functional beverages—those that offer health benefits beyond basic hydration—have seen a meteoric rise. From energy drinks and fortified waters to probiotic-rich kombucha and adaptogenic teas, this category is booming. But functionality alone isn’t enough to win over today’s health-savvy consumer; flavour is equally important. Let’s explore the key flavour trends currently shaping the functional beverage market and how brands are innovating to meet the evolving demands.

The Rise of Natural and Clean Label Flavours

As we dive into 2024, ice cream industry continue to innovate, bringing delightful and unexpected flavour combinations to the forefront....

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In a world where trends come and go, some flavours have managed to stand the test of time, evoking memories and spreading joy year after...

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Indulging in candies is a delightful experience that transcends age and cultural boundaries. From childhood favorites to unique and...

Flavours trends in nutraceuticals gummies.

Sip Into Summer: Exploring the Bold and Refreshing Flavours of Seasonal Beverages!

New flavors attract customers, boost loyalty, keep you trendy, and increase revenue. Stay competitive by innovating regularly!

Plant-based powders like pea protein (vanilla, chocolate, berry) are trending, along with dessert, coffee, fruity, & savory flavors for ever