In today’s crowded marketplace, especially in the food and beverage industry, creating a signature flavour isn’t just a luxury—it’s a strategic necessity. From Coca-Cola’s secret recipe to KFC’s iconic blend of herbs and spices, successful brands have long relied on unforgettable tastes to build loyalty and recognition. But what exactly goes into crafting a flavour that people crave? This article explores the science and psychology behind flavour creation.

The Rise of Natural and Clean Label Flavours

Nutraceuticals are a diverse category of products that provide both nutritional and therapeutic benefits. This includes dietary...

Flavours trends in nutraceuticals gummies.