Consumers are no longer satisfied with just the taste and packaging of what they consume—they want to understand what goes into their food. This growing demand for honesty and simplicity has birthed a powerful trend: the Clean Label Movement. At its core, this movement promotes the use of fewer, simpler ingredients and increased transparency in labeling, especially regarding flavours—one of the most elusive and misunderstood components in processed foods.

In the world of food and beverage product development, flavour is king. It determines whether a consumer will return to a product again and again. But behind every mouthwatering taste experience lies a complex science. One of the often-overlooked heroes in this process is the emulsifier. These unsung ingredients play a vital role in ensuring that flavours are well-dispersed, stable, and consistent in a wide variety of food and beverage products.

As consumer preferences increasingly lean toward healthier and more sustainable choices, the food industry is undergoing a transformative shift. A notable development in this evolution is the emergence of plant-based flavouring—flavours derived from fruits, herbs, vegetables, and other plant sources, free from synthetic chemicals or animal-based products. These natural alternatives are appealing to health-conscious and environmentally aware consumers seeking clean-label ingre

In today’s crowded marketplace, especially in the food and beverage industry, creating a signature flavour isn’t just a luxury—it’s a strategic necessity. From Coca-Cola’s secret recipe to KFC’s iconic blend of herbs and spices, successful brands have long relied on unforgettable tastes to build loyalty and recognition. But what exactly goes into crafting a flavour that people crave? This article explores the science and psychology behind flavour creation.

The Rise of Natural and Clean Label Flavours

Nutraceuticals are a diverse category of products that provide both nutritional and therapeutic benefits. This includes dietary...

Flavours trends in nutraceuticals gummies.