ur perception of taste and flavour plays a powerful role in shaping our buying decisions, often without us even realizing it. In today's marketing-driven world, companies are investing heavily in flavour psychology to boost sales and customer loyalty. Let’s explore how taste impacts consumer behaviour and buying habits.

In the evolving world of food and beverage, standing out is more than just a matter of packaging or pricing — it’s about delivering a sensory experience that truly connects with consumers. As consumer tastes diversify and niche markets grow, custom flavour development has emerged as a key innovation strategy for brands aiming to capture hearts, minds, and palates.

In the dynamic field of food technology, microencapsulated powder flavours are revolutionizing how taste is preserved and delivered in processed foods. Through microencapsulation—a technique that encases flavour compounds in protective shells—manufacturers can protect volatile ingredients from heat, light, and oxidation, while enabling controlled flavour release during cooking or consumption.