In a world that is becoming increasingly conscious of sustainability and quality, regenerative agriculture is emerging as a powerful solution. This holistic farming method not only improves soil health and biodiversity but also has a profound effect on the flavour of the food we consume. Whether it’s a juicy tomato, aromatic herbs, or flavour-rich coffee beans, regenerative practices are proving to be the secret behind the superior taste and sensory appeal of agricultural pro

Functional beverages—those that offer health benefits beyond basic hydration—have seen a meteoric rise. From energy drinks and fortified waters to probiotic-rich kombucha and adaptogenic teas, this category is booming. But functionality alone isn’t enough to win over today’s health-savvy consumer; flavour is equally important. Let’s explore the key flavour trends currently shaping the functional beverage market and how brands are innovating to meet the evolving demands.