In today’s crowded marketplace, especially in the food and beverage industry, creating a signature flavour isn’t just a luxury—it’s a strategic necessity. From Coca-Cola’s secret recipe to KFC’s iconic blend of herbs and spices, successful brands have long relied on unforgettable tastes to build loyalty and recognition. But what exactly goes into crafting a flavour that people crave? This article explores the science and psychology behind flavour creation.

Choosing the right flavour supplier can make or break your food business. From prioritizing quality over cost to ensuring regulatory compliance and product consistency, many companies make critical errors that impact their brand and customer trust. This article uncovers the five most common mistakes food businesses make when selecting a flavour supplier—and offers practical tips to avoid them.

In today’s evolving food landscape, taste is only part of the equation — wellness, transparency, and sustainability now define consumer expectations. At the forefront of this transformation is Flavaroma, a trailblazer in flavour innovation. By merging science with sensory artistry, Flavaroma crafts clean-label, health-conscious flavours tailored to modern lifestyles. From supporting plant-based and sugar-free trends to pioneering personalized nutrition and eco-friendly practi