Consumers are no longer satisfied with just the taste and packaging of what they consume—they want to understand what goes into their food. This growing demand for honesty and simplicity has birthed a powerful trend: the Clean Label Movement. At its core, this movement promotes the use of fewer, simpler ingredients and increased transparency in labeling, especially regarding flavours—one of the most elusive and misunderstood components in processed foods.

In the world of food and beverage product development, flavour is king. It determines whether a consumer will return to a product again and again. But behind every mouthwatering taste experience lies a complex science. One of the often-overlooked heroes in this process is the emulsifier. These unsung ingredients play a vital role in ensuring that flavours are well-dispersed, stable, and consistent in a wide variety of food and beverage products.

Sustainable flavour sourcing refers to the responsible and ethical acquisition of natural and synthetic ingredients used in creating flavours. It takes into account environmental, social, and economic factors to ensure that the production and procurement of flavouring agents do not harm ecosystems or communities.

In today’s crowded marketplace, especially in the food and beverage industry, creating a signature flavour isn’t just a luxury—it’s a strategic necessity. From Coca-Cola’s secret recipe to KFC’s iconic blend of herbs and spices, successful brands have long relied on unforgettable tastes to build loyalty and recognition. But what exactly goes into crafting a flavour that people crave? This article explores the science and psychology behind flavour creation.

Choosing the right flavour supplier can make or break your food business. From prioritizing quality over cost to ensuring regulatory compliance and product consistency, many companies make critical errors that impact their brand and customer trust. This article uncovers the five most common mistakes food businesses make when selecting a flavour supplier—and offers practical tips to avoid them.

In today’s evolving food landscape, taste is only part of the equation — wellness, transparency, and sustainability now define consumer expectations. At the forefront of this transformation is Flavaroma, a trailblazer in flavour innovation. By merging science with sensory artistry, Flavaroma crafts clean-label, health-conscious flavours tailored to modern lifestyles. From supporting plant-based and sugar-free trends to pioneering personalized nutrition and eco-friendly practi